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Ben Tre boy exports coconut shells to Europe
Wednesday, November 13, 2019

Hieu Handicraft facility in Hamlet 2, Hung Phong, Giong Trom and Ben Tre communes is owned by young Phan Trong Hieu, a son of his native coconut country.

"Growing up, seeing coconuts in the lane ..."

Growing up in his hometown of Ben Tre with coconut trees, Phan Trong Hieu naturally attaches to coconut trees and its products. When he was a student, Hieu used to work part-time at art establishments producing coconut products. Few would expect that, this is the time that Hieu both worked and learned, to gain experience for starting a business later.

Graduated from Marketing University, Hieu quickly returned to his homeland with determination to master. The biggest asset for Hieu to start a business is the advantage of the house at the edge of the river, convenient for collecting materials, eating and sleeping right at the factory.

Phan Trong Hieu is choosing coconut shells to make.

Initial capital was just over ten million dong, Hieu spent to buy raw coconut shells and preliminary processing machines. In order to save money, he tinkered with a coconut shell grinder and polishing machine. Gathering every single piece of capital, he did not dare to hire a craftsman to cut, polish each coconut shell by himself, and then have to create many new models to compete with many other fine art establishments in the province. . Every day, Hieu and his family can make from 200-300 cups of coconut shells, mainly taking profit.

Coconut shells are made into pots

Coconut shells are crafted and painted into decorative art

Coconut shells is a waste product after processing coconut rice, buying semi-processed shells for about 2,000 VND / piece but after making into fine art products, it can sell 25,000-30,000 VND / piece. Hieu's establishment produces cups of coconut shells, ladles to draw water and coconut shells used to grow orchids.

Bring Vietnamese coconut shells to the world

Phan Trong Hieu realized that the green trend towards nature is very popular in Western countries. Products of Ben Tre coconut shells are completely natural, polished with coconut oil without using any other chemicals, very suitable for this green living trend.

Therefore, Hieu went to the Amazon website to look for foreign companies interested in natural products and marketed his own products. Hieu said: “My English is limited, so it was difficult at first. Customers want to call directly to ask about the product, I do not understand, so I must chat with them, just do it and improve the foreign language ”. Up to now, Hieu coconut shellfish products have been exported to Europe.

Foreigners enjoy the pure natural coconut shell.

Coconut shell cup is featured on foreign culinary websites

Besides, applying knowledge from Marketing, Hieu actively promoted to social networking sites to introduce products of the establishment, seek partners and opportunities to expand the market. To date, Hieu's monthly supply to the market about 40,000 coconut shells of fine art, including exports, create regular jobs for about 20 local people.

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